Ayam Brand Owner Is Not Malaysian?!
Ayam Brand, Malaysia''s Number 1 Canned Food Brand
Ayam Brand is a household name in Malaysia, having been present in the market for 127 years.
No matter where you go — from small village sundry shops to major supermarkets — Ayam Brand products are sure to be found on the shelves.
It is a hugely popular brand and the preferred choice of many consumers, known for its high-quality sardine and tuna products that are ready to eat.
Today, the Ayam Brand name has expanded across Australia, China, France, Hong Kong, Japan, Singapore, Thailand, the United Kingdom, and Vietnam.
The company places great emphasis on product quality, with ingredients prepared without preservatives, MSG, or trans fats.
Who Founded Ayam Brand?
Surprisingly, this well-known brand was founded by a Frenchman named Alfred Clouet.
Initially, the company was established in Singapore, which was then part of British Malaya, in 1892.
At that time, canned food was considered a luxury item.
In 1954, the company was acquired by the Denis Freres Group, which is also French.
To this day, the founder''s name lives on through the company''s distribution name — A. Clouet & Co KL Sdn Bhd in Malaysia.
Ayam Brand Today
To date, 100 per cent of Ayam Brand''s sardine products are manufactured at its factory, with approximately 1,200 local workers employed there.
Did you know that Ayam Brand is one of the largest sardine manufacturing plants in Southeast Asia?
Additionally, the factory has received the highest certifications, including from the Department of Islamic Development Malaysia (JAKIM), for its quality production standards and hygiene.
Today, the brand has expanded its product range to include tuna, coconut cream, baked beans, and fruits.
Ayam Brand has also been a member of the Global Compact, Singapore network, since 1 January 2016.
In 2007, a consumer survey conducted by Synovate, a global market research firm, ranked Ayam Brand at 197th among brands in Asia — above well-known names such as Nissan, L''Oréal, Heinz, and American Express.
Ayam Brand Actively Organises Charity Work
Ayam Brand is also active in organising charitable activities with welfare homes.
The company takes great pride in being able to provide those in need with delicious and nutritious food that is easy to prepare and serve.
Through these community activities, the company believes it is an excellent platform for instilling lifelong healthy eating habits.
A Foreign Man Who Built His Name in Malaya
Alfred Clouet is an example of an entrepreneur who built his name in a country other than his birthplace, France.
This man succeeded in creating an extraordinary legacy in the business he founded.
So, we too can follow in the footsteps of entrepreneur Alfred Clouet by pouring all our efforts and determination into building our own business empire.
FAQ: Ayam Brand Ownership and History
Who is the owner of Ayam Brand?
Ayam Brand was founded by Alfred Clouet, a Frenchman, in 1892. The company was later acquired by the Denis Freres Group, also from France, in 1954.
Is Ayam Brand a Malaysian company?
No, Ayam Brand is not owned by Malaysians. It was founded by a French entrepreneur in Singapore during the British Malaya era. However, its sardine manufacturing is based in Malaysia.
Where are Ayam Brand products manufactured?
100% of Ayam Brand sardine products are manufactured in Malaysia, with approximately 1,200 local workers employed at the factory. The factory is JAKIM-certified.
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